When we discuss regarding lighting, we nearly always
think of rooms & hallways, and not walking through them in the dark.
When we talk about commercial lighting, we automatically think about
spotlights, showrooms and floodlights, and sales staff highlighting
items that they wish to draws the attention of potential consumers to.
However, we do not tend to think of flexible strips of tiny lights and
the promotional benefits they can have.
It is understandable, since flexible LED or programmable LED strip
lights are somewhat new in the lighting world, or at least have only
recently begun to make any real impact in commercial lighting. The
technology has developed to such a degree that the quality of light
emitted from these tiny diodes is strong enough to make a real impact,
in much the same way as the uplighters & downlighters that are more
commonly associated with the task of highlighting a product.
As
regards the downlight, these are generally seen in recessed lights
above an item, such as in a showroom where the latest kitchen design is
being exhibited. Customers want to see the work top and into the cutlery
drawers and cabinets. They want to touch, use and control, not stand
back in awe. Arguably then, the downlight is used to make an item
useful, approachable and practical, to downplay the product.
The
strip light, however, is completely different, serving to underline
rather than exaggerate or understate an item or specific aspects of an
item. Take for example the motor industry, and the manner in which these
lights are being utilized in it. Motor shows are of huge significance,
gaining a huge amount of media coverage throughout the world. The latest
BMW, Ferrari or Porsche models find themselves in almost every
newspaper and motoring related magazine around the world, while TV
production companies gather footage for motor programmes.
Of course, it is not just the motor industry that is making use of these flexible LED lighting solutions.
The fact that it provides a more creative lighting system means that
bars, restaurants, alternative shops, modern art museums and even homes
are all making use of them. The entertainment industry, of course, has
used less flexible versions for years, but are now becoming creative
with the more flexible option, while the fact that they are waterproof
means that outdoor items, like fountains, statues, and even pathways can
be highlighted by venues.
But
it is not just versatility that places these lights above uplighters.
It is their cost efficiency, with a vastly longer life span and a vastly
lower rate of energy consumption ensuring that power bills remain very
low. In that regard, even halogen floodlights cannot hold a candle to
LED lights.
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